Failure of Creatives in Business

Creativity begins with a belief and ends with the result.  The belief has to be in yourself, though the (primary) result has to be for others.

If you think you are creative, you have the belief.  If your customer thinks you add the value they need, you have the result.

Between the belief and the result lie many aspects that will do good to focus on.  How do we translate our belief into results?

  1. Belief
  2. Recognition of abilities, typically from recognition by others of results
  3. Development of Skills
  4. Finding Opportunities to practice skills
  5. The Discipline of practice, leading to results by design (Disciplined Expression of Solutions Implied by Gathered Needs), using a Method.
  6. The Projection of results
  7. Recognition of results

Over years of working in creative teams, teams of consultants, designers, creators, reviewers, and sales professionals, the challenge of managing creative people took significance for me.  By the very definition that most people believe of ‘creativity’, creative people ought to be difficult, if not impossible to manage.  The very concept of a ‘process’ for them is to limit possibilities, to limit creativity, to limit their own potential.

Fallacies of Creative people:

  • Self-centered, self-importance
  • Arrogance
  • Mistaken or incomplete in their understanding of
  • What they do,
  • How they do it,
  • Who they do it for,
  • Why they do it.
    • Regardless of other people, and regardless of others’ value in their own life – anti-collaboration
    • Belief that ‘being innovative’ requires ‘being a maverick’
    • Belief that processes stifle creativity
    • Cardinal sin of Creativity – believing that you know what the customer wants better than the customer himself.  You may know their needs better, but not their wants.

These fallacies lead to inability in being open to others, improving themselves, receiving inputs, becoming useful to others, remaining useful, or even growing in their usefulness to others (like their employers).

  • Inability to receive feedback
  • Inability to acknowledge and change what they want
  • Inability to seek beyond themselves

The ones who are able to open up to receive are the ones who are able to give, and the best ones of us are able to give more than we get.  Possibly an important question for all Creatives to know the answer to is whether the purpose of their creativity is for others or for themselves.  There is undoubtedly a fulfillment we all feel when we are able to create, but in Business it is imperative to focus on creating value for others and to seek fulfillment therein for ourselves.

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